Muhammad Usman, a renowned entrepreneur, graced Hailey College of Commerce as a guest speaker on May 25th, 2023. Usman discussed his entrepreneurial journey, emphasizing the importance of digital marketing and providing valuable perspectives on the business world. A diverse crowd comprising students, faculty members, and aspiring entrepreneurs attended the event.

 

A Passion for Entrepreneurship

Usman commenced his speech by revealing the reason behind his first motivation for starting a business of his own. He conveyed his lack of interest in the traditional 9-5 working system after seeing his father struggle through his career and thus, this became his aspiration to establish something unique. His desire for personal and professional fulfillment encouraged him to choose a non-traditional career path and become an entrepreneur, breaking away from the conventional work structure.

Entrepreneurial Journey

Throughout his presentation, Usman explored the multiple business endeavors he ventured into and reflected on the invaluable insights he acquired throughout his journey. He shared about his journey as an entrepreneur, which involved various business initiatives. He started with Kidustry, an online store that offers high-quality interactive toys for children. He then co-founded Mind X, a software company providing state-of-the-art software solutions to a wide range of clients.
He plays an integral part in providing digital marketing solutions to the corporate sector by co-founding TechBuzz in 2020, a company focused on digital marketing. Usman played a vital role in the successful execution of campaigns as one of the founders of TrioTech Digital, another digital marketing agency. Obsessed Beauty is another company that he co-owns, focused on providing gentle and non-comedogenic skincare products. He also mentioned that he has recently co-established Crafted Furniture, a brand that deals with high-quality yet affordable office furniture.

 

The Link Between Digital Marketing and Entrepreneurship

Usman stressed the importance of digital marketing concerning modern business ventures during his talk. He highlighted that providing digital marketing services necessitates almost no financial investment, making it a great option for budding entrepreneurs. Entrepreneurs can effectively make use of digital platforms to help their clients connect with their desired audience and strengthen their online presence, ultimately leading to the success of their ventures.

 

Q&A Session: Addressing Obstacles and Finding Inspiration

After the informative speech had been delivered by Muhammad Usman, the event proceeded to an interactive Q&A session, where attendees were able to ask for more guidance and gain a deeper understanding of the successful entrepreneur. During the session, various thought-provoking questions were raised, mainly concentrating on how to overcome obstacles and get motivation while becoming an entrepreneur.

 

Overcoming Challenges for Female Entrepreneurs

During the Q&A session, it was great to see how engaged female attendees were in discussing the obstacles they had to encounter when trying to secure clients and resources, and how they often feel constrained from exploring external opportunities. Muhammad Usman was aware of these difficulties and proposed a viable solution. He suggested that female entrepreneurs could team up with their friends, using each person’s capabilities to their advantage to work together effectively. Although men may excel at acquiring clients and building external relationships, women can offer valuable support by handling the internal operations of the business, ensuring efficient and effective processes.

 

Taking Inspiration from Surroundings

During the event, Usman highlighted the significance of being motivated by the surrounding environment and the company of peers. He encouraged young entrepreneurs, who are aspiring to reach their goals, to surround themselves with people who are determined about similar objectives and ambitions. Youngsters can ensure their success by creating a nurturing system where they can share experiences, understanding, opinions, and inspiration among themselves. The audience acknowledged the importance of establishing a stable network of support and harnessing the potential of shared motivation.
Digital Usman stressed the significance of both external support and personal motivation and belief in attaining success in entrepreneurship. He motivated the audience to discover what they are passionate about, set precise objectives, and maintain a constructive attitude despite any obstacles. Entrepreneurs with a strong belief in themselves and persistent motivation can conquer any challenges and unleash their complete capabilities to bring their dreams to reality.

 

Conclusion

Digital Usman’s presence at Hailey College of Commerce had a lasting influence on the audience, motivating them to adopt an entrepreneurial spirit and strive towards achieving their goals. Through his experience, Usman emphasized the importance of digital marketing for modern businesses, suggesting strategies for overcoming obstacles, and stressed the benefits of drawing encouragement from one’s own life, peers, and surroundings. The event not just expanded the perspectives of hopeful entrepreneurs but also added a sense of inspiration, resolve, and confidence in them to prosper in the ever-changing world of entrepreneurship.